Whistles and The Longing Collaborate on a Stylish Swimwear Collection

The 10-Piece Collection Boasts Timeless Designs with an Ocean-Inspired Aesthetic


Fashion collaboration enthusiasts, get ready for a treat this month as Whistles and The Longing join forces to launch a stunning swimwear collection. The 10-piece collection features bikinis, swimsuits, rash vests, scrunchies, and towels, crafted in collaboration with The Longing, a lifestyle brand founded in 2022 by content creator Lindsey Holland and her business partner Jack Mizon. Renowned for their beautifully crafted towels, The Longing’s focus on high-quality, enduring design aligns perfectly with Whistles’ commitment to premium and timeless wardrobe additions.

Lindsey Holland, a content creator and surf enthusiast who also runs a surf and wellness retreat in Portugal’s Algarve, expressed her excitement about the collaboration: “Designing this collection with Whistles has been a true career highlight, and we have created something I would want to wear myself every single time I’m in or by the water. The ocean and surfing greatly influenced all the designs, and they’re so important to my life and bring me the most joy. We have made something for women to feel good in, that is also practical, and I loved being in the front row throughout the whole process.”

The collection features well-cut, universally flattering silhouettes with understated design details, ensuring that these swimwear pieces become staple favorites to cherish for years to come. The color palette exudes a neutral summer vibe, including pale blues, burnt terracotta, off-white, and deep chocolate hues. Minimalist prints add a touch of contemporary elegance to some of the pieces, striking a perfect balance between modern and timeless aesthetics.

Gemma Hyde, Head of Design at Whistles, expressed her delight in collaborating with Lindsey on this exceptional collection: “Simple, considered silhouettes in a beautiful color palette of earthy tones that remind us of the ocean have been purposely designed with a real focus on comfort and fit this summer. With a natural shared aesthetic and vision, it’s been a unique, memorable experience to create such special pieces for the season ahead.”

The Whistles x The Longing collection ranges in price from £15 to £99 for individual pieces. Shoppers can explore and purchase the full collection online and in selected stores, making it an exciting addition to their summer wardrobe. With its timeless designs and ocean-inspired aesthetic, this collaboration promises to be a must-have for fashion-forward beachgoers and swimwear enthusiasts alike.

Bella Hartley

Bella Hartley is a respected author and the Chief Content Curator at Fashion Daily Magazine, where she is responsible for driving the publication's content strategy and overseeing its editorial direction. With an innate flair for style and a deep understanding of the fashion industry, Bella's influence shapes the tone and voice of the magazine.

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