Dive Deeper into Summer: The Comprehensive Swimwear Brands Guide for 2023

From age-old classics to the latest entrants, discover the swimwear brands that are making waves this season.


Finding that impeccable bikini or one-piece can sometimes feel akin to searching for a needle in a haystack. However, the horizon of swimwear brands is ever-expanding, offering a vast array of choices tailored to every style, body type, and budget. Whether you’re planning to bask under the sun on a pristine Maldivian beach or simply sunbathe on your urban balcony, our meticulously curated list ensures you’ll be the epitome of style.

1. Solid & Striped: This brand epitomizes simplicity and elegance. Delivering on its name, Solid & Striped offers top-tier quality swimwear in both monochromatic shades and vibrant patterns, catering to every mood and preference.

2. Hunza G: A blast from the 80s, Hunza G skyrocketed to fame with that unforgettable dress sported by Julia Roberts in Pretty Woman. Today, under the innovative helm of Georgiana Huddart, the brand focuses on retro-inspired high-waisted bikinis and swimsuits, all crafted from their signature seersucker fabric. Garnering attention from celebrities like Chrissy Teigen and Rita Ora, their recent Rose Inc x Hunza G collection promises to be the talk of the town.

3. Boden: Marrying understated elegance with a dash of luxury, Boden’s swimwear range is a harmonious blend of trend and affordability. Their Carnation Garden swimsuit, with echoes of Dolce & Gabbana’s opulent prints, is poised to be this season’s sensation.

4. SKIMS: Kim Kardashian’s brainchild, SKIMS, is back with a bang this summer, unveiling an even more diverse swimwear collection. With a staggering number of waitlist signups and a plethora of glowing reviews, their fresh swim silhouettes and chic accessories are set to dominate the beaches.

5. H&M: For the fashion-forward souls seeking to make a statement without denting their wallets, H&M’s swimwear collection is a treasure trove of contemporary pieces. Their figure-flattering tummy control swimsuits, in particular, are creating quite the buzz.

6. Nobody’s Child: A brand that has carved a niche for itself in sustainable fashion, Nobody’s Child extends its eco-friendly ethos to swimwear. Crafted from recycled polyester, their range ensures you can enjoy the waves with a clear conscience.

7. M&S: A cornerstone of British fashion, M&S offers an exhaustive range of swimwear, from body-shaping swimsuits to supportive bikinis. Their emphasis on chlorine-resistant styles guarantees both longevity and unwavering quality.

8. Free People: This season, Free People has truly outshone themselves, unveiling a collection that boasts high-leg cuts, avant-garde fabrics, and modest yet stylish long-sleeved bikini sets.

9. ASOS DESIGN: A haven for the fashion-savvy, ASOS DESIGN’s vast swimwear repertoire ranges from retro-inspired prints to the ever-popular crinkle swimsuits, ensuring there’s something for everyone.

10. Arket: For the minimalist at heart who doesn’t compromise on sustainability, Arket’s swimwear, meticulously crafted from recycled materials, strikes the perfect balance between style and eco-consciousness.

With summer on the horizon, this extensive list ensures that whether you’re diving into the deep blue or lounging by the pool, you’ll do so in unparalleled style. Dive in, explore, and find your perfect summer companion!

Bella Hartley

Bella Hartley is a respected author and the Chief Content Curator at Fashion Daily Magazine, where she is responsible for driving the publication's content strategy and overseeing its editorial direction. With an innate flair for style and a deep understanding of the fashion industry, Bella's influence shapes the tone and voice of the magazine.

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