Italian luxury fashion house Prada has unveiled its much-awaited Prada Skin and Prada Color lines on August 1. These beauty collections, ranging from $50 for lipstick to $360 for face cream, were developed in partnership with French conglomerate L’Oréal. L’Oréal had acquired the license for Prada’s fragrances in 2019, which was formerly held by Spanish company Puig.
The skincare line comprises a serum, moisturizer, and cleanser, while the makeup range boasts bold eyeshadows in hues of brown, gold, orange, and purple, as well as foundation and matte lipsticks. Prada’s iconic triangle logo graces the packaging of both lines.
The launch campaign, aimed at redefining beauty standards, asked customers to rethink their perception of beauty. Questions such as “Is brown the new red?” and “Can minimal be maximal?” were posed in rollout videos on Instagram, provoking thought and conversation. Prada Beauty collaborated with makeup artist Lynsey Alexander for the physical products and Inès Marzat for the virtual product activations.
This venture marks Prada’s second foray into the beauty industry. The brand had initially launched a beauty line in 2000, which was short-lived. The new products from the Prada Skin and Prada Color lines are now available on prada-beauty.com, with a planned retail expansion in the works.